As Experience Lead, I oversaw a team of UX and UI designers to design the Drayage Trucker app. I worked closely with the product and business teams to lead the overall strategic vision of the work while providing more specific guidance and feedback to the design team to oversee the creation of a flexible, modern design system and the delivery of nearly 50 unique screens.
1. Chassis are available at your call. The importer needs to wait for availability.
2. How can drivers get more assignments?
3. How to handle the entire drayage journey preventing miscommunication.4. Preventing damage, extra charges, demurrage, perdiem etc.
5. Real-time tracking, route, maps, and visibility
6. Complete end-to-end invoicing and billing.
I took a narrative design approach to ground the team in the member journey, leading them to create design concepts for core screens and develop innovative solutions to our key customer pain points. Ideas included a data-informed coverage map and the ability to test drive a plan to gain trust with prospective customers and, to establish loyalty with existing members, a personalized year in review.
Following the rapid design phase, I led the design, tech, data, and product stakeholders through “Sprint Zero”, a series of design thinking workshops that allowed us to align on the goal of the project collaboratively, map the primary user journey, sketch innovative ideas and prioritize features of the new experience.
I would continue to lead similar workshops throughout the project at the beginning of each sprint to align on the experience and collaboratively brainstorm creative solutions.
Finally, I facilitated a story mapping workshop to form a shared understanding of customer goals based on the established journey, determining key user activities for each goal and prioritizing features for each activity.
Using this list of prioritized features, the big ideas from our sketches and the thinking from our original strategic vision, I worked closely with the product team to plan our sprints and build a backlog for the design.
I also oversaw the creation of a responsive design system, resulting in a cohesive user experience and efficient design and development processes. Our design system is modern and accessible while remaining true to the established Freedom brand. It was also flexible enough to have been leveraged as a baseline system for other brands within the Freedom ecosystem.