Principal UX - Startup. Manager, Designer
People-focused Design Leader, mentor & problem-solver
agradoot ghatak
I Joined KLEARNOW as a principal UX designer, now managing a six-person team and working as a full-stack end-to-end designer for desktop, mobile, and tablet-friendly applications. I report directly to the CTO of the company. It is my job to deliver outcomes that improve users’ lives, help companies grow, & increase profitability. I’m collaborative, proactive, & totally obsessed with customers. I’m an expert facilitator & have a knack for bringing teams together, eliminating waste, & establishing shared understanding. My visionary inputs are also helping the company with fundraising, sales pitching, branding, and other leadership activities.
A rare blend of engineering, graphic designer, interaction designer, and visual design
UX LEADERI lead with empathy and enthusiasm. I oversee diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that people want to work with and be a part of.
DESIGN THINKERUncovering big ideas gets me super excited. I love bringing together cross-disciplinary and client teams to solve problems collaboratively, and I have extensive experience planning and facilitating workshops.
PRODUCT DESIGNERI’m passionate about design. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
HUMAN-LOVING OPTIMISTHumans are the best. I don’t design for users; I design for emotional, irrational, complicated humans. Empathy is my superpower, and I cultivate it in my design and leadership practices to improve the world.
PRODUCT DESIGNERI’m passionate about design. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
HUMAN-LOVING OPTIMISTHumans are the best. I don’t design for users; I design for emotional, irrational, complicated humans. Empathy is my superpower, and I cultivate it in my design and leadership practices to improve the world.
Recent projects
Drayage service is the transportation of freight from the port to a destination.
As Experience Lead, I oversaw a team of UX and UI designers to design the Drayage Trucker app. I worked closely with the product and business teams to lead the overall strategic vision of the work while providing more specific guidance and feedback to the design team to oversee the creation of a flexible, modern design system and the delivery of nearly 50 unique screens.
Track Your Containers in Real-Time
Container tracking will sharply reduce your demurrage and detention charges and the number of lost containers.
KLEARNOW container tracking will increase your supply chain resilience and perfect your risk mitigation strategy.
Massive entry blocks filled with processed data
Consider there are 1000+ blocks of form with 10000_ line items. How do you deal with such a massive data block, correct errors, and update or edit.
Importer's entire shipment visibility
An importer can see shipments, containers, and real-time tracking with a map and all activities for their ocean fleet, air, and cross-border track journey.
What is the problem that we are trying to solve?
The customer does not have any visibility on the platform to view the entries and container-related information for the invoice. The customer is not able to see all the customs documents, drayage approvals, MO approvals, and LOA in one place.Finance Issues - As of today there is no visibility on how much revenue has been accrued, how much is ready to release, and how much revenue has been received by the customers.Finance is not able to differentiate the revenue streams based on CHB, Drayage, and MO groups.Finance is not sure on a sunny day what actions need to be taken in the invoices
tools, techniques, and methods
Type | tools, techniques, methods |
Design and authoring tools | Adobe Creative suite ,
Figma, Sketch, Invision, ZeplinCanva, Just in mind Adobe Indesign , Adobe XD |
Methods and Adaptation | Card Sorting, Affinity diagramA-B testing, Information modeling,Site visits usability testing and surveys. |
SDLC | Working experience with UCD, Agile and SCRUM project life cycle environment. |
User research & testing | Contextual inquiries , Heuristic evaluations Focus groups , User Task analysis, Usability testing (Video analysis) ,Eye Tracking |
Design Methods | Rapid prototyping (Paper, Balsemiq) Persona and Scenario creation Wireframing and spec creation Story boarding and task flow creation Hi fidelity prototyping , Cognitive walkthrough , Visual design and branding |
